American-style pale lager brand Budweiser ventured into the NFT space in August after purchasing a Budweiser-themed NFT from Tom Sachs’ Rocket Factory collection. The famous beer brand is now rolling out its NFT collection as part of its increasing crypto ambitions. Dubbed Budverse Cans: Heritage Edition, the collection comprises 1936 NFTs.
According to the Budweiser website, the 1936 NFTs comprise unique digital cans. The company decided to create 1936 NFTs to mark the first year it produced canned beer. Reportedly, Budweiser fashioned the entire collection from photos, ads, and designs from its storied history.
Budweiser noted that each NFT would serve as an entry key to the Budverse and unlock exclusive perks, rewards, and surprises for all legal drinking age NFT holders. The company, however, failed to specify the benefits one would get from purchasing an NFT in the Budverse Cans: Heritage Edition collection.
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Budweiser will mint and distribute the NFTs
The Budverse cans comprise two rarity levels. These are Gold cans and Core cans. Gold cans are the most expensive, with each NFT in the category, and each piece goes for $999. On the other hand, NFTs in the Core cans category is available for $499 per piece.
Explaining the difference between the two rarity levels, Budweiser said the Gold NFTs are,
36 super rare, non-fungible beer cans featuring our most iconic heritage cans. Each Gold NFT is your passport to all Core NFT benefits, plus hyper-exclusive, gold-only levels of access. This is your VIP ticket to the best experiences in Budverse and beyond.
On the other hand, there are 1,900 Core NFTs, which showcase iconic Budweiser cans. These NFTs will offer their owners access and rewards in the Budverse and beyond. They will also introduce their owners to the best beer community in the metaverse.
Unlike other projects that leave collectors to mint NFTs, Budweiser intends to mint its NFTs and distribute them. In so doing, the company will cover the transaction fees, which are often high. Budweiser will mint its NFTs through Ethereum and auction them through leading marketplace OpenSea.
Mainstream organizations continue joining the NFT mania
This news comes as mainstream companies continue warming up to NFTs. Before Budweiser shared the news of its NFT drop, AMC Theatres announced that it had joined hands with Sony Pictures to launch 86,000 Spider-Man-themed NFTs as ticket-purchase gifts.
