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Home News Gamers bash Ubisoft’s NFT move: Project’s video gets 96% dislike ratio

Gamers bash Ubisoft’s NFT move: Project’s video gets 96% dislike ratio

Jinia Shawdagor
Jinia Shawdagor
Jinia Shawdagor
Author:
Jinia Shawdagor
Writer
Jinia is a fintech writer based in Sweden. With years of experience, she has written about cryptocurrency and blockchain for renowned publications such as Cointelegraph, Bitcoinist, Invezz, etc. She loves gardening, traveling, and extracting joy and happiness from the little things in life.
January 31st, 2023

The gaming community does not approve of Ubisoft’s decision to venture into the non-fungible token space through its Ubisoft Quartz platform. The company announced this news on December 7 and posted a short video about the beta launch of the platform. However, unlike other NFT projects, which get a warm reception, Ubisoft got the cold shoulder from its community.

Reportedly, 218,766 have watched the video of the beta launch, which details that the company intends to add NFTs and blockchain technology into existing AAA titles. The first game to integrate NFTs and the blockchain is Tom Clancy’s Ghost Recon Breakpoint. Per the video, Quartz will enable gamers to collect Ubisoft’s playable and energy-efficient NFTs dubbed Digits.

While the company makes a unique proposition, gamers in its community had none of it. This disapproval is evident in the number of dislikes that the video got.

Although YouTube changed its policy to hide the number of dislikes videos get, a Google Chrome extension can still access this data. After leveraging this extension, the video’s page shows it has 1,400 likes and 37,000 dislikes. This difference equates to a dislike ratio of approximately 96%.

Gamers claim Ubisoft is out to get more money through its NFT venture

A Gamer going by OperatorDrewsk bashed Ubisoft’s NFT plans, saying,

To me, this is a blatant signal that you’re just milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself. Not playing a GR game in the future if there’s this level of degeneracy in the team. You took a solid franchise and absolutely made it a laughing stock.

His comment currently has 2,700 likes.

Apart from YouTube critics, gamers also took to Twitter to express their opinions on the matter. Like on YouTube, the overall sentiment on Twitter was also negative, with some gamers vowing to uninstall all Ubisoft games and cease purchasing other games from the French video game developer.

Gamers on Reddit had a similar reaction towards the product, with one Redditor urging others to stand against the product. The Redditor noted that Ubisoft was trying to get more money from gamers by pushing them to buy cosmetics instead of developing quality products.

The gamer clarified that he supports NFTs in games and only disagrees with Ubisoft’s approach. They pointed out that developers can use NFTs to introduce a model where users buy NFTs representing digital copies of games to bypass the license-based system. The Redditor believes such a system would let gamers sell games to other accounts seamlessly.

Contributors

Jinia Shawdagor
Writer
Jinia is a fintech writer based in Sweden. With years of experience, she has written about cryptocurrency and blockchain for renowned publications such as Cointelegraph, Bitcoinist, Invezz, etc. She loves gardening, traveling, and extracting joy and happiness from the little things in life.