The Trump-backed decentralized finance protocol, World Liberty Financial (WLF), has announced a strategic partnership with Sui. It’s expanding its token reserve initiative. The collaboration was revealed on March 6, 2025. WLF will integrate Sui’s native token into its growing strategic reserve, designed to support leading cryptocurrency projects.
This partnership marks another move in WLF’s expanding influence within the cryptocurrency ecosystem since its launch in September.
Partnership Details and Strategic Vision
World Liberty Financial collaboration with the Sui blockchain adds the SUI token to its “macro strategy” token reserve. This addition comes as WLF continues to diversify its cryptocurrency holdings. Eric Trump, serving as Web3 Ambassador for World Liberty Financial, expressed enthusiasm about the new relationship with Sui. In his statement, he said,
“We are very excited to work with Sui and explore the innovative opportunities this collaboration presents.”The collaboration aims to bolster leading projects in the Web3 space. WLF chose Sui because of “its American-born innovation combined with impressive scale and adoption.”
For Sui’s part, Evan Cheng, Co-Founder and CEO of Mysten Labs, emphasized the alignment of visions between the two organizations. Being the original contributor to the Sui blockchain, he stated that the combination of Sui’s technology and WLF’s ambitions could help redefine the use of assets.
The Sui partnership represents an expansion of WLF’s broader strategic token reserve initiative. This initiative was first announced by the company in February 2025.
Co-founder Chase Herro revealed plans at that time to create a reserve of tokens designed to mitigate market volatility. It is to fund innovative DeFi projects and establish partnerships with traditional financial institutions. Since launching its token reserve strategy, WLF has accumulated various cryptocurrencies including TRON’s TRX, USDC, Ethereum, staked ETH, MOVE, and ONDO tokens.
Sui Blockchain’s Growing Market Position
The selection of Sui for WLF’s strategic reserve comes as the blockchain platform has experienced significant growth in recent months. It has positioned itself as one of the fastest-growing layer 1 blockchains in the industry. Sui surpassed $70 billion in decentralized exchange volume and amassed over 67 million accounts.
The collaboration extends beyond the token reserve initiative. Both parties have indicated that they have begun exploring product development opportunities.
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