Andreas von Estorff has the perfect background to change the modelling industry. He is the founder and CEO of ModelManagement.com, a platform that is bringing stability to what is far from a stable industry.
An engineer armed with an MBA, Mr. von Estorff is a successful digital entrepreneur. He is also married to a model. This combination of experience has shown him where he can improve an industry that finds itself going through tremendous upheaval.
The modelling industry is much more than the famous faces one sees in fashion magazines and high profile campaigns. Those models are on one extreme end of a long continuum. Most toil in anonymity, working freelance jobs and dealing with such issues as changing expectations, delayed or missing wages, and poor living conditions.
The seeds for ModelManagement.com grew out of this and Mr. von Estorff’s conversations with advertising and fashion clients while running past companies.
“We found out there was something needed to make this industry of modelling more transparent, less fragmented and that’s when I came up with the idea for the platform,” he explained.