Each year, the Super Bowl—the annual championship football game for the National Football League (NFL) and the country’s most important football competition — is one of the highly watched events in the United States.
And, with millions of people glued to the screens to catch the game and know the 2022 NFL champions, many companies aim to be featured during the break ads, and crypto.com is no exception.
In the latest move of sports marketing push, Crypto.com — Singapore-based cryptocurrency exchange and the third largest exchange globally — has secured a spot in the anticipated 56th Super Bowl event.
Biggest mainstream event
Super Bowl ads are inarguably costly, with a 30-seconds ad rated at approximately $5 million. According to Bloomberg, some sponsors have even agreed to pay as much as $6.5 million for the same slot size.
2021 Super Bowl metrics indicate that the event attracted 96.4 million viewership amid the 2020 Covid-19 pandemic. 2022 views are expected to rise.
When interviewed by The Wall Street Journal, Crypto.com’s CEO and co-founder, Kris Marszalek, said they aspire to be among the top 20 consumer brands in a few years, placing themselves in the company of tech and sports giants like Apple and Nike.
The company seeks to be a prominent consumer brand, and the Super Bowl sponsorship is just one more step in getting the firm into the limelight and winning more customers.
Marszalek’s ambitions of being a recognized brand are similar to the sentiments of Sam Bankman (CEO of FTX — a Bahamian crypto exchange platform).
The push for numbers
In October, FTX bought its own Super Bowl ads and partnered with NBA’S Miami Heat earlier in April, becoming its official and only crypto partner.
Elsewhere, in October, Coinbase, the newly public exchange, sealed a sponsorship deal with National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) to become its official crypto partner. However, it is yet to buy a spot in the Super Bowl event.
Last month, Crypto.com sealed a $700 million deal for naming rights of Los Angeles Lakers Arena, which is now called Crypto.com Arena.
Also, earlier this year, Crypto.com became a sponsor of the Coppa Italia Final — Italy’s most distinguished football cup tournament final. To mark this occasion, a Non-Fungible Token (NFT) was initiated.
NFT’s were used by Blockchain to penetrate the 2020 Super Bowl event.
The Super Bowl sponsorship push comes amid suspense in the crypto space. Major crypto watchdogs like the UK regulators are taking strict measures against crypto adverts, stating that they exploit inexperienced investors and have high risks in digital trading assets, terming them as ‘red alert priorities’
With Crypto.com joining FTX in finding a spot in Super Bowl sponsorship, which other crypto exchange will buy an ad spot next?
