BNB Chain has announced a major upgrade to its $100 million incentive program, pivoting from a listing-based liquidity model to direct token investments in promising BNB Chain-native projects. The upgrade follows a three-week pilot and extensive community feedback, aiming to create a more flexible and impactful support system for Web3 builders.
The initiative launched in late March 2025 was designed to help BNB Chain-native tokens secure listings on major centralized exchanges (CEXs) and boost on-chain liquidity. Once projects met strict criteria, they became eligible for rewards in the form of wBNB liquidity.
The initial batch distributed over $2.3 million to five projects: Mubarak, Tutorial, Banana For Scale, KiloEx, and Broccoli.
However, the pilot phase revealed that the listing-based approach was not delivering the ecosystem-wide impact BNB Chain had hoped for.
Community Feedback Inspires BNB Upgrade
In response to feedback from both the community and project teams, the BNB Chain Foundation has shifted to a direct token acquisition model. It has decided to purchase at least $100,000 worth of tokens from selected projects that meet rigorous requirements rather than providing liquidity upon CEX listings.
The Foundation’s wallet (0x511DfE9E248c887E32ca8bF9d1cb76f101965060) will make the purchases. Additionally, all transactions and results will be announced weekly on BNB Chain’s official X (Twitter) account.
However, the qualifying projects must be 100% native to BNB Chain and pass a series of on-chain performance and security checks. After selecting a pool of qualified projects, purchases will occur at random intervals, with full transparency on timing and amounts.
Sustainable Builder Growth
Despite challenging market conditions, the upgrade aims to support builders and foster long-term value creation. The Foundation aims to increase project awareness, provide more meaningful liquidity, and accelerate ecosystem development by directly investing in project tokens.
BNB Chain is positioning itself as a leader in encouraging sustainable blockchain development. This is by leveraging its enhanced incentive program in hopes that direct investment in domestic enterprises will fuel the next wave of growth.
READ MORE: Uniswap Price Prediction as Unichain Growth Gains Momentum
