Jeju Island, one of South Korea’s most popular tourist destinations, set to introduce NFT visitor cards in the second half of 2025. This move aims to appeal to younger tourists, including Millennials and Gen Z, by offering attractive benefits and a unique travel experience.
Key Features of Jeju’s NFT Visitor Cards
The NFT-based tourist cards would offer a wide range of benefits to tourists throughout their stay. According to a report, the NFT cards would provide tourist discounts, membership benefits at popular attractions, and travel subsidies for domestic tourists. Besides, the cards would serve as a storage for travel memories, including pictures, videos, and location details.
Thanks to blockchain, data on the card remains secure and accessible only to the cardholder, ensuring personalization and safety. While the blockchain platform for the cards remains undisclosed, the project would undergo a series of tests before launch.
Jeju Island’s Ongoing Exploration of Web3 Technology
Interestingly, this is not Jeju Island’s first venture into Web3 and blockchain technology. The island has been exploring Web3 since 2019, when it launched the “Global Blockchain Hub City Creation Research Service.” A project reported to have a budget of 170 million KRW ($116,000).
In 2022, the island proposed introducing a blockchain-based energy management platform. The project planned to track residents’ energy-saving and spending activities using ledger technology. Also, in 2022, the country announced plans to allocate over $177 million to blockchain projects to create employment opportunities in the space. These projects highlight Jeju Island’s commitment to providing blockchain technology for public use and innovation.
Last year, South Korean regulators classified NFTs as virtual assets, placing them in the same category as cryptocurrencies. The Financial Services Commission (FSC) further clarified this, stating that since NFTs serve as payment, they should be considered virtual assets.
With the NFT-based tourist card project set to kick off in Jeju Island, the country aims to position itself as a major force in both the tourism and blockchain industries.
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