- Per Take-Two, NFTs offer a plethora of opportunities, but the market is rife with speculation.
- The firm says it does not seek to engage in speculation because customers might lose money.
- Before this, Take-Two acquired Zynga to explore web3 opportunities.
Take-Two, the publishing company behind beloved video games like Grand Theft Auto, is looking to tap into the opportunities the NFT space presents. A report unveiled this news earlier today, citing the firm’s CEO, Strauss Zelnick. According to him, Take-Two believes in rare goods like collectibles but has some reservations.
Zelnick pointed out that Take-Two believes the current NFT market is rife with speculation, which is bad for business. He emphasized that the firm strives to offer customers a good experience every time they engage with its properties.
To this end, the company does not plan to engage in speculation, which might see customers to lose money. Nonetheless, Zelnick said the firm is highly convinced that there is an opportunity to fit NFTs into its offerings in the future.
This news comes after Take-Two acquired Zynga, a mobile game publisher that recently started venturing into NFTs. At the time, Zelnick said this acquisition would help the merged company to explore web3 opportunities seamlessly.
Gaming and NFT worlds collide
Zelnick’s comments come as web3 proponents in the gaming industry continue clashing with traditional gamers. While enthusiasts argue NFTs will be a pivotal part of the next generation of gaming. On the other hand, traditional gamers hold that gaming companies are only trying to embrace NFTs to profit from the booming sector.
At the moment, multiple gaming companies have already initiated plans to integrate NFTs into their games. Examples include Ubisoft, Square Enix, and Konami.
Ubisoft was the first to disclose its NFT plans in December last year. The company got bashed for embracing NFTs but decided to stay its course. Didier Genevois, Ubisoft’s Blockchain Technical Director, said the firm plans to test how its players will receive value proposition and decentralization.
Apart from the above firms, Sega and Electronic Arts (EA) unveiled their interest in NFTs. However, the firms seem to have pulled back, fearing backlash from their customers. British publisher Team17 dropped its NFT plans altogether after multiple publishing partners announced they would not work with the company in the future. The firm wanted to release a series of NFTs from its Worms franchise.
