Fight Fight Fight LLC has unveiled plans to raise at least $200 million for the establishment of a Digital Asset Treasury (DAT). The goal is to acquire and accumulate the struggling TRUMP token.
The ambitious fundraising drive, first reported by Bloomberg and confirmed by several sources in the digital asset sector, could potentially scale up to $1 billion if there is sufficient investor interest, citing people familiar with the matter.
Strategic Challenges of Fight Fight Fight LLC
The proposal for the treasury by Fight Fight Fight LLC follows an eventful year marked by internal disputes and legal wrangling within Trump-linked crypto ventures.
Earlier attempts to launch a dedicated Trump-branded cryptocurrency wallet were halted after World Liberty Financial, a rival company with ties to the Trump family, issued a cease-and-desist letter over intellectual property concerns.
This dispute, along with previous efforts to engage the community via exclusive dinners with President Trump for token holders, highlights the competitive and sometimes fractious nature of the Trump crypto ecosystem.
Despite such setbacks, Fight Fight Fight LLC and its affiliates reportedly retain 80% of the token supply, generating substantial revenue, estimated at $300 million, from the token’s initial surge. Nevertheless, the volatility of the token and the unresolved regulatory risks surrounding concentrated ownership remain major talking points among analysts and policymakers.
Purpose of the Digital Asset Treasury
Spearheaded by Bill Zanker, a longtime associate and promoter of President Donald Trump, the digital asset treasury is designed to stabilize and support the TRUMP token, which has seen its value tumble from all-time highs earlier in the year.
After peaking at over $44 per token shortly after Trump’s second presidential inauguration, the memecoin has since dropped as low as $8, prompting urgent action from its issuer.
The proposed DAT would act as a financial entity, purchasing and holding significant amounts of the TRUMP token, aiming to stabilize its value amid ongoing volatility and bolster investor confidence.
According to PitchBook data, this model is part of a broader 2025 trend, with over 80 digital asset treasury firms launched this year as the sector adapts to rapid price fluctuations and increased regulatory scrutiny.
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