- Entities interested in advertising a crypto trust need certification from Google
- Google does not allow ads of NFT-based gambling platforms, DeFi, ICOs
- A spot Bitcoin ETF has a 90% change of being approved in the US by Jan. 10
The move is associated with expectations that the US SEC will approve some Bitcoin ETFs in January next year.
Google modified its cryptocurrency-related advertising policy to permit ads for crypto trusts starting in January, which is when insiders predict the US Securities and Exchange Commission will approve Bitcoin exchange-traded-funds (ETFs) in the US, Cointelegraph wrote.
Google’s digital asset product ad policy will be updated on Jan. 29, 2024, to permit ads from crypto trusts targeting the US. Google gives these trusts as examples of fiscal products that let hopeful investors trade on platforms holding large volumes of digital currency. The category probably includes ETFs.
Google-certified
The tech giant added that they expect advertisers to comply with the regulations in any region targeted by their ads. Their policy will apply worldwide to all entities advertising these products.
Any entity interested in advertising a crypto trust needs certification from Google to run ads. This includes the requirement to obtain the respective license from the relevant local authority. In addition, the advertiser’s landing pages, products, and ads must comply with all local laws in the respective country or region.
Excluded products
Some digital asset products can be advertised even as of the time of writing. At the moment, Google does not allow ads of NFT-based gambling platforms, DeFi protocols, initial coin offerings, and services offering trading signals.
Bloomberg puts approval odds at 90%
According to Bloomberg ETF analysts, a spot Bitcoin ETF has a 90% change of being approved in the US by Jan. 10, 2024. The SEC will potentially approve numerous pending applications at the same time.
There are 13 Bitcoin ETF applicants in total. They include Grayscale, BlackRock, and Fidelity, whose representatives recently reportedly met with counterparts from the SEC to talk about “key technical details” regarding their applications.
The entire crypto industry is expecting approvals. Bitcoin has gained almost 74% on these hopes in the past three months. Some insiders even forecast a new all-time high for the flagship crypto next year.
