Billionaire Tilman Fertitta, NBA’s Houston Rockets owner, has joined the cryptocurrency bandwagon. His Houston Rockets team — through a partnership with NYDIG (a Bitcoin platform) — is helping bring cryptos closer home, to the masses.
NYDIG’s mission is to bring digital assets such as Bitcoin to every village, town, or city in the world. And it does so by fusing high technology with institutional-grid finance to usher in a new era of financial products.
In a recent tweet, Fertitta is urging masses (albeit subtly) to accept change and embrace cryptocurrency by talking about Bitcoin and NYDIG, saying: “Don’t be a dinosaur”.
NYDIG recently partnered with Post Oak Motor Cars to “safely unlock the power of Bitcoin”. The partnership is an opening for customers to buy luxury cars in Bitcoin, and the cars company’s employees to auto-convert their payroll to Bitcoin.
The NBA league is no stranger to crypto
The Dallas Mavericks, owned by Mark Cuban, is an early crypto adopter with the team already accepting payments in Dogecoin and Bitcoin.
The NBA League is knee-deep into NFTs (or non-fungible tokens) market and even boasts a pack of licensed digital collectibles known as NBA Top Shot.
The Houston Rockets will get paid in Bitcoin for the partnership with NYDIG, and the proceeds held on the NYDIG platform.
The holding of Bitcoin — in the NYDIG platform — sets a great example to the NBA League and beyond, as the gesture (silently) implies converting digital assets into Fiat money isn’t necessary or so much an emergency.
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","restrictedCountries":["CA","MX"],"attributes":{},"tableRowLabel":""}],"displayAttributes":[]}"}The collaboration will leverage the growth of Bitcoin
Gretchen Sheirr, president of business operations at Houston Rockets, said the partnership will steer Bitcoin’s growth to new levels.
“Partnering with NYDIG allows [the Rockets] to leverage the growth of Bitcoin to provide creative rewards and payment options to our fan base and associates”.
This partnership will push Bitcoin to the forefront of Houston’s City and help educate Rocket fans more about the popular cryptocurrency asset.
Currently, the Houston Rockets arena holds nearly 18,000 ticketholders at a time, and the teams’ Twitter account has more than three million followers and counting.
We can only hope the Houston Rockets will handle Bitcoin’s volatile nature just fine, seeing as Bitcoin prices recently plunged to new lows of $60,000 — from an all-time high of over $68,000.
Market leaders are expecting the popular digital coin to resume its bullish trajectory in a matter of time. However, crypto analysts believe Bitcoin’s new price is the proverbial sign of the calm before a storm.
