Getting boring or irrelevant emails is annoying for everyone. So creating an email that will actually raise curiosity and provoke a reaction might be a tricky task.
How to encourage people to interact with the company and potentially purchase your product or service? Let’s take a closer look at our seven tips for getting more engagement in your next lead nurturing campaign.
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Tip #6: Create webinars dedicated to leads
This strategy works similarly to sharing educational content. Your leads might be confused about the product and the industry in general. Webinars help introduce the product and people behind it, as well as create a certain level of connection and trust. Webinars can come both as live events or prerecorded videos.
Whichever you choose, the post-webinar follow-up letter is simply necessary to make the most of it. In the follow-up, you can attach some questionnaires or polls to get some feedback on the webinar, engage your leads and, hopefully, turn them into clients.
Tip #7: Share your reviews
People often base their opinions on reviews. That makes sense. Obviously, no one wants to get a pig in a poke, right? Most likely, your leads are already interested in the product or service, but something holds them back.
One of the most common reasons is the lack of understanding of the value behind the product or service. “Will it really be useful for me?” is a common question we pose ourselves before buying anything. That’s when reviews come in handy. They show how a particular product helped someone achieve their personal or business goal.
Summing up
Sharing is caring. You might have noticed a certain pattern behind all the tips — they are all about sharing more information, be it about your product, experience, or industry. The main purpose of any lead nurturing email is to communicate the value behind any product or service you are offering. We hope the listed tips gave you some insights on how to reach this aim with ease. Good luck!
