Social media marketing is a crucial part of a Kickstarter campaign. Once you have your Kickstarter content and media in order, it’s time to start spreading the word about your idea, getting it out to potential backers, and getting online communities to help promote your campaign for you.
In part 1 of this Kickstarter series, I went over some ideas to get your Kickstarter page content in order. In this second part, I’ll take a look at the social media side, and some ideas to generate more backers through social media communities. In the last and final installation, I’ll look at how to run on- and offline publicity to engage your community in a project.
John White is an Internet media expert who has been developing news websites since 1996. He is a skilled editor and experienced in new-media development and execution, on-the-fly editing, planning and posting, live-event producing, team building, social media posting and more.
He developed the business plan for Canada’s first online-only news service and took it from concept through execution. John graduated from Red River College with a Creative Communications diploma.