Tips to build a successful Kickstarter campaign Part 2: Building buzz with social media
Social media marketing is a crucial part of a Kickstarter campaign. Once you have your Kickstarter content and media in order, it’s time to start spreading the word about your idea, getting it out to potential backers, and getting online communities to help promote your campaign for you.
In part 1 of this Kickstarter series, I went over some ideas to get your Kickstarter page content in order. In this second part, I’ll take a look at the social media side, and some ideas to generate more backers through social media communities. In the last and final installation, I’ll look at how to run on- and offline publicity to engage your community in a project.